Real Estate And Photography
Property sales need all the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for several years. I know one agent who was selling and listing homes and never left the title company doing the closings. Financiers lined up prepared to sell or buy with straightforward one hundred pc financing. Today that very same Realtor is hitting the street trying to make certain the few deals he gets essentially make it to closing.
For those selling in the higher end markets you actually need to stand out from the competition. If you can make many thousand from a high price listing you want to spend a little to make an excellent impression on the vendor and the buyers.
How To Stand Out
- Professional Make-up
- Professional Photos
- Coffee Table Books
- Professional Attire
I feel professional make-up would be a good option for women and is really worth the additional cost.If your photo looks like a bad mug shot you won’t impress your clients. For pro portraits Imight suggest a solid color suit. Slight pin stripe is fine but keep away from patterns that grab attention. The background should be a neutral earth tone. Match it to your business card for a uniform look.
When you get a great listing have photos of the home taken by a pro. The photography should cleanup at least one image from each room and not just hand over a CD of unfinished images. When I say professional I mean someone that knows the best way to use lighting and angles to enhance the room. A single on camera flash isn’t what most home interior footage require. Almost all of my home photograph assignments needed 3-6 lights to bring out the best the home had to give. Would say 3-4 and keep one in the home at all times. Next to it have Soft Cover Books to hand potential buyers. They cost about $12.00 to $15.00 each but will confirm nobody ever forgets your listing. The books should include the photos, room sizes, extra features and contact information. When the potential buyer gets home after having a look at 5-8 houses they won’t remember all the details of each house. With your detailed photograph and outlines your listing will be the one they continue to study at home no matter how many other listings they visit.
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